Gallup, one of the most trusted and reputable sources in America for the last 85 years, conducted a study on American CBD use, and the results are promising for those operating in the industry.
While many speculated that CBD may just be another fad, the data released by Gallup points to CBD being a household product in the United States for the foreseeable future.
Let’s take a look at their findings!
WHO’S USING CBD?
Interestingly enough, of those who participated in the study, the older they got, the less likely they were to use CBD. In the category of adults aged 18-29, 20% said that they use some type of CBD product. For those in the 30-49 age group, that number dropped to 16%. In those aged 50-64, another drop appeared, with only 11% stating that they use CBD. Lastly, in those 65 years old and up, just 8% said that they use CBD.
While it may come as no surprise, it’s also interesting to note that as participants got older, the less likely they were to be familiar with CBD at all. For example, in the youngest group, those aged 18-29, only 26% stated being unfamiliar with CBD. In the eldest group, 65-years of age or older, 49% claimed to be unfamiliar with CBD.
What’s more, in the study, they also looked at what regions of the country CBD products are the most popular.
Now that CBD is legal in all 50 states, it comes as no surprise that people in every region and every state are using CBD products.
In what was already expected, the study showed that the West is home to the most CBD users, with 21% of the CBD-using population residing on the west coast. This should obviously come as no surprise since the west coast is the first area to legalize marijuana, California, and cannabis-industry leading states such as Washington and Colorado.
Surprisingly, the South came in 2nd place being home to 13% of CBD users despite some southern states taking stricter stances on recreational marijuana use.
In last place, the Midwest and East Coast came in at a tie, with both representing just 11% of the CBD-user population in the US.
WHY ARE PEOPLE USING CBD?
Luckily for all of us, the study didn’t just stop at “who,” but also got down the “why”-- why are people using CBD?
According to the study, the most popular reason for CBD use is for pain management and alleviation. One of CBD’s most researched benefits is its ability to reduce inflammation and pain, so this is certainly no shock.
Coming in at 2nd, 20% of users reported using CBD to reduce their anxiety, and in third, 11% reported using CBD primarily to improve their sleep quality.
WHAT’S THIS MEAN FOR THE INDUSTRY?
With more and more people turning to CBD and other minor cannabinoids, the CBD industry will continue to experience exponential growth. Putting a horse in this race might be the best thing you could do as the world starts to more widely accept the use of Hemp and Marijuana for medicinal and recreational use. Build your own CBD or Delta 8 brand in 4-steps with our private-label team! Find out more here.